By Aaron Reid PhD in Advanced Research Methods

Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda for Global 2000 brands:

• Behavioral science will supplant traditional market

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Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior team of NeuroFocus in Cairo while attending an all day seminar by Martin Lindstrom…

IFC Marketing wanted to understand who their viewers really are. Conventional wisdom was strong and insisted they were mostly media savvy young males. They were so convinced of this that Marketing could not get the resources to do the research …

This week three very interesting blog posts were published that all deal with the future of market research. I’ll go through each of them in a minute and comment, but in general what struck me is that although the focus …

Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has impacted events like this; not only did I finally meet online contacts who feel like old friends …

Everyone in our industry is looking for a silver bullet – a way to measure emotions.  Why?  There is a belief that if the capability to measure emotions existed, then researchers could incorporate this new source of information to better …

I would venture to say that “habit” is my middle name, except that W.H.B. isn’t exactly as elegant a monogram as the one resulting from my true middle name: Edward. W.E.B. sounds so prophetic given that when I was born, …

Bloomberg Businessweek in their “NEXT Innovation Tools and Trends” recently posted a blog about the Modern Corporation, and the refocus that must be paid towards the individual in the corporate process.

In the article “The Modern Corporation: …

Robert Moran over at FutureofInsight has posted a provocative blog entry where he ties together the projections of multiple thought leaders on what MR is going to look like in the next few years. As always, Robert and I are …

I realize it’s a bit problematic to link to specific LinkedIn groups; if you are not a member of the group, you can’t see the content. That said, there are several interesting discussions occurring that deserve some attention if you …