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Posts Tagged ‘Behavioral’

61 More Predictions for 2016 by Research Industry Thought Leaders

Posted by Leonard MurphyMonday, January 4, 2016, 6:09 am 4 Comments
Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions to think about as you plan for the year ahead.
This was posted under category: Consumer Behavior, Consumers, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Mobile, Research Industry Trends Report, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

55 Predictions for 2016 by Research Industry Thought Leaders

Posted by Leonard MurphyWednesday, December 30, 2015, 10:01 am 12 Comments
I reached out to the thought leaders I that I respect immensely and asked them to share their thoughts on what we'll likely see as "big things" that impact the insights industry in 2016.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Privacy Is The New Black: How A Breakdown In Trust And The Battle For Privacy Will Shape The Future Of Insights (Part I)

Posted by Greg HeistMonday, March 10, 2014, 10:20 am 3 Comments
What would happen if the privacy bubble pops? What will become of the brave new world of consumer insights if its foundation develops an unexpected crack in it?
This was posted under category: Analytics, Association News, Associations, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The CEO Series: Andrew Reid of Vision Critical On Mobile & The Future Of “Insights CRM” Systems

Posted by Leonard MurphyMonday, August 12, 2013, 0:11 am No Comments
An interview with Vision Critical President Andrew Reid on their mobile strategy and long term vision of the community becoming the central hub of the insights process.
This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Economic Trends, Emerging Techniques, Ethnography, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Zombie Walks Into A Neuromarketing Lab….

Posted by Leonard MurphySaturday, December 11, 2010, 17:52 pm No Comments

Two of my passions had an interesting intersection point recently. I’ve been a fan of Neuromarketing since last year when I met several of the senior team of NeuroFocus in Cairo while attending an all day seminar by Martin Lindstrom

This was posted under category: Brands, Consumer Behavior, Consumer Experience, Emerging Techniques, General Information, Innovation in Market Research, Insights, LinkedIn Discussions, Market Research Techniques, Neuromonitoring, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , ,

IFC Redesigned Through Ethno-Segmentation

Posted by Bill WeylockTuesday, November 9, 2010, 15:39 pm No Comments

IFC Marketing wanted to understand who their viewers really are. Conventional wisdom was strong and insisted they were mostly media savvy young males. They were so convinced of this that Marketing could not get the resources to do the research …

This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, Hybrid Approaches, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Strategy, Trends Tags: , , , , , , , ,

The AMA MRC, Innovative Offerings, MR News & Researchvibes

Posted by Leonard MurphyThursday, September 30, 2010, 10:42 am 6 Comments

Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has impacted events like this; not only did I finally meet online contacts who feel like old friends …

This was posted under category: Associations, Best Practices, Emerging Techniques, General Information, Industry News, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , ,

Elusive Search for the Silver Bullet – Emotion Measurement

Posted by InsightsNow BloggerWednesday, September 8, 2010, 9:32 am 1 Comment

Everyone in our industry is looking for a silver bullet – a way to measure emotions.  Why?  There is a belief that if the capability to measure emotions existed, then researchers could incorporate this new source of information to better …

This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Ethnography, Industry Trends, Innovation in Market Research, Market Research Techniques Tags: ,