1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Posts Tagged ‘behavioural bias’

How Brands Really Grow 5: Shaping What People Want

Posted by Jan HofmeyrTuesday, June 9, 2015, 5:45 am 2 Comments
Good advertising works by creating mental availability. That, in turn, is not just about reminding people about the brand. It's about embedding the brand in neural structures.
This was posted under category: Behavioral Economics, Branding, Brands, Business Practices, Consumer Behavior, Consumers, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, State of the Industry, Strategy, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Brands Really Grow 4: Great Advertising

Posted by Jan HofmeyrThursday, May 28, 2015, 8:19 am 3 Comments
One of the ways in which great advertising works is by co-opting pre-existing memories and contexts; and shaping the brand to them.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,