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Posts Tagged ‘Ben Leet’

Survey Respondents Are People – Let’s Start Treating Them That Way

Posted by Ben LeetWednesday, April 25, 2012, 6:30 am 5 Comments
People have a life outside of sitting on their computers / iPads / iPhones and taking online surveys. I really feel that the industry is losing sight of this, maybe because there is no telephone or face-to-face contact with the respondent. Maybe because we as an online panel industry refer to our people as “assets”, “sources”, “panelists”, “traffic”, but whatever the reason I’m calling on us as an industry to re-focus.
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