Research is on the edge of a revolution in the way it conducts its business. Key changes include: research communities, mobile devices, social media, and Big Data. Research needs to work out what these new strands can add to the mix, rather than trying to fit them to some hypothetical and outdated model of what research is and how it should be evaluated. Continue reading »

Nuance is critical in questionnaire design. One nuance missed by many is the appropriate use of time frames when asking people about their activities. Continue reading »

Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study. Continue reading »