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Posts Tagged ‘bias’

Why Behavioural Data Is a Key Part Of The Future

Posted by Eli PortnoyMonday, September 19, 2016, 6:00 am 2 Comments
With bigger teams and more influence, market research professionals are getting more sophisticated in how they apply data. However for all the advancements the industry has made, one area that has lagged behind is how the data is collected.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Experience, Consumers, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Are Smartphones in your Survey Sample Yet?

Posted by Hilary DeCampThursday, May 26, 2016, 7:00 am 2 Comments
If we want people to choose the altruistic activity of survey-taking over all other things they could be doing with their time, we need to lower the barriers to entry.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Research, Recruitment, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Market Research: It’s Time To Put Up Or Shut Up

Posted by JD DeitchTuesday, December 8, 2015, 8:15 am 5 Comments
In the modern era, concerns about panel quality are hardly new. But they are now boiling over into the public domain.
This was posted under category: Analytics, Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Era of Average is Over – 4 Insights How NOT to get Left Behind

Posted by Kristof De WulfFriday, August 1, 2014, 8:28 am No Comments
With nothing standing in the way of technologic progress, it is unlikely that our future will be created by average people from average backgrounds using average skills that generate average results.
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, innovation, Insights, Leadership, Market Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Bias Always a Bad Thing?

Posted by Jeffrey AdlerMonday, June 23, 2014, 10:33 am 4 Comments
The next time you find yourself thinking that vendor presentations should be avoided because vendors are biased, ask yourself whether or not all else is equal.
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The Dangers Of Assuming The Status Quo Is Right

Posted by Ray PoynterTuesday, July 31, 2012, 7:47 am 8 Comments
Research is on the edge of a revolution in the way it conducts its business. Key changes include: research communities, mobile devices, social media, and Big Data. Research needs to work out what these new strands can add to the mix, rather than trying to fit them to some hypothetical and outdated model of what research is and how it should be evaluated.
This was posted under category: Behavioral Economics, Best Practices, Big Data, Business Leadership, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Research, State of the Industry, Technology Tags: , , , , , , , , , , , , , , , , , ,

Timing Is Everything: Specific Time Frames in Question Design

Posted by Ron SellersMonday, May 21, 2012, 6:33 am No Comments
Nuance is critical in questionnaire design. One nuance missed by many is the appropriate use of time frames when asking people about their activities.
This was posted under category: Best Practices, Blogs, Consumer Experience, Consumers, Contributors, General Information, Market Research, Market Research Techniques, State of the Industry, Strategy Tags: , , , ,

Biasing Your Research by the Act of Doing Research

Posted by Ron SellersMonday, April 23, 2012, 6:35 am 3 Comments
Longitudinal studies can influence how people respond to your questions simply by the fact that you have researched them before. And if you’re not careful, this problem can come about even when you’re not doing a longitudinal study.
This was posted under category: Best Practices, Brands, Consumer Behavior, Consumer Experience, Consumers, Contributors, Ethnography, General Information, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Online Research, Reports and Whitepapers, State of the Industry, Strategy, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , ,