Posts Tagged ‘Blue Ocean’

#TMRE Debrief: Market Research At A Critical Inflection Point

Posted by Jackie Rousseau-AndersonFriday, November 16, 2012, 6:44 am 1 Comment
Philip Chambers of Pepsi at TMRE posited: does Market Research choose the forward moving trajectory or, are we so paralyzed by our traditions that we’ll bring about our own demise?
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