Posts Tagged ‘Bob Barocci’


Posted by Leonard MurphyMonday, March 18, 2013, 8:35 am No Comments
The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013.
This was posted under category: Association News, Associations, Business Leadership, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Leadership, Market Research in the News, Marketing, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , , , , ,

The Birth Of A New ARF Forum: Research As A Business Tool – An Interview With David Rabjohns

Posted by Leonard MurphyWednesday, October 19, 2011, 5:59 am 1 Comment
One of my favorite LinkedIn Groups is the ARF Group; it is always a great place for cutting edge content, great discussions, and news on all of the new things the ARF is doing to help lead the industry. Recently I noticed a new discussion thread being run by David Rabjohns on the topic of "Research as a business tool", and was intrigued by such a simple but important topic: how does market research really create business impact? It's such a core question, but one that I think is often overlooked in industry discussions. It's so important that David is heading up a new ARF Forum on the topic, and I am thrilled to see that happening.
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Techniques, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,