Posts Tagged ‘brain scans’

Some Help in Evaluating Subconscious, Implicit, System 1 Measures

Posted by Paul ConnerWednesday, April 26, 2017, 8:00 am No Comments
If we claim a measure is “implicit”, let’s define the implicit features we’re measuring.
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Market Researchers Need to Focus on Client Needs

Posted by TRC Market ResearchTuesday, May 22, 2012, 7:06 am 2 Comments
Instead of lamenting low response rates we should learn to live with them (the reality is that even with time and money we could not drive response rates today that would have been considered acceptable 40 years ago anyway). We should also embrace the possibilities that new technologies offer.
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