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Posts Tagged ‘brain science’

Clearing the Fog on Neuroscience

Posted by Elissa MosesFriday, February 12, 2016, 8:32 am 5 Comments
Applied neuroscience is perhaps the greatest research advancement in our lifetimes and continues to unfold with new research and development, and scientific discovery.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Marketing Research Companies, Neuromarketing, Neuromonitoring, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Transformation, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Firming Up the Foundations of Neuromarketing: A Review of Thomas Zoëga Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

Posted by Steve GencoTuesday, August 12, 2014, 10:52 am 5 Comments
An Introduction to Neuromarketing and Consumer Neuroscience by Thomas Ramsøy the most thorough, yet accessible, scientific introduction to the field yet written.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, Reports and Whitepapers, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Creating The Marketing Research Playbook For A Digital, Social, Mobile Future

Posted by Joel RubinsonMonday, October 7, 2013, 7:46 am No Comments
Historically, marketing researchers run projects. We must go beyond the project to THE BUSINESS QUESTION as the organizing principle, where all relevant data will be brought together into synthesized insights and immediate action plans.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Research, Social Media, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,