BrainJuicer | GreenBook

Phase 3 Of The Insight Innovation Competition Is Live!

Posted by Leonard MurphyFriday, May 10, 2013, 9:31 am No Comments

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: ad creative, AMP, Atom Accelerator, best practices, Big Data, Blizzard Entertainment, BrainJuicer, brands, Brian Tarran, Buscapé Company, business leadership, change, Clear - M&C Saatchi, Coca-Cola, consumer behavior, consumers, Crow’s Nest Ventures, Decooda, DIRECTV Latin America, emerging, emerging techniques, entrepreneurs, ESCAPESWITHYOU.com, Esomar global research study, Eye2d2, Face Trace, foundational clients, funding partners, Gamechanger, Globant, Heineken, HSBC, IBOPE, IIC, IieX, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Intellection, John Deere, Johnson & Johnson, leadership, Logo and celebrity quizzes cluster generation, Lowes Home Improvement, market research, marketing, Mastercard Worldwide, Metaphorix, Mobile Research, new product concepts, Pepsico Foods, Pepsico Latam, PSP - Research Support Platform, Research Live, Respondent Engagement, Social Media, Spring Research, SSI, Stephen Phillips, strategic investors, strategic value, strategy, SwissPeaks, Tam Airlines, technology, Terra Latin America & USA, The Brazilian Government, The U.S. Department of State, transformation, TransForMedia, trends, World E-Trends: All Market information at your fingertips, World E-Trends: All Market information at your fingertips ZappiStore, ZappiStore

ZappiStore Wins The Insight Innovation Competition Phase 2!

Posted by Brian TarranFriday, April 26, 2013, 8:19 am 1 Comment

It’s with immense pride that we announce that ZappiStore as the winner of the 2nd Phase of the Insight Innovation Competition, which was held during the Insight Innovation Exchange event in Sao Paulo. Continue reading »

This was posted under category: Analytics, Business Leadership, Consumer Experience, Digital Marketing, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, State of the Industry Tags: ad creative, BrainJuicer, Brian Tarran, business leadership, change, Decooda, emerging, emerging techniques, entrepreneurs, Esomar global research study, Face Trace, foundational clients, funding partners, industry news, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Intellection, leadership, market research, Metaphorix, new product concepts, Research Live, Spring Research, SSI, Stephen Phillips, strategic investors, strategy, SwissPeaks, technology, trends, ZappiStore

Jeffrey Henning’s #MRX Top 10: Presenting Data for Quick Decisions

Posted by Jeffrey HenningWednesday, April 17, 2013, 8:13 am 1 Comment

Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Big Data, Branding, Fresh Voices, Market Research in the News, Social Media, State of the Industry, The Global View Tags: Advertising Research Foundation, Andrew Ho, Annie Pettit, best practices, Big Data, Bob Fibin, BrainJuicer, branding, brands, business leadership, change, Communispace, consumer behavior, Data analysis, Data Scientist, Data Visualization, decision-makers, Diane Liebenson, DoSomething.org, emerging, emerging techniques, Face Group, future of mr, global research, GreenBook, HBR, HBR Guide to Persuasive Presentations, industry news, innovation, Innovation in Market Research, insights, Jeff Bladt, Jeffrey Henning, Jeremy Rix, John Kearon, Julie Wittes Schlack, leadership, market research, market research industry, market researchers, marketing, mobile, MRX, Nancy Duarte, Oko, Qualitative Research, researcher of the future, Simon Miller, Social Media, social media interaction, strategy, technology, Tom Davenport, Tom Ewing, transformation, trends

The Research rEvolution Starts In Philadelphia

Posted by Leonard MurphyThursday, April 4, 2013, 6:34 am No Comments

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: Adriana Rocha, Alfonso Perez, AltaPlana, Anders Bengston - Protobrand, Andrew Jeavons, ARF, Ari Popper, best practices, Big Data, Bob Yazbeck, Brain Cain - Merck, BrainJuicer, BrandKeys, brands, Brian Singh- Zinc, Brunswick Group, Bryan Dorsey - John Deere, Bryna Lipper of US HUD, business leadership, Cambiar Consulting, Campbell Soup, Campbell Soup Company, Carol Sue Haney, Caroline Winnett, change, Charles Vila, Charlie Rader, Coca-Cola, Coke, Communispace, communities, consumer behavior, consumers, Corrinne Sandler, crowdsourcing, David Brudenell, David Forbes - Forbes Consulting, David Johnson, Decipher, Decooda, Del Monte Foods, Diane Hessan, Dr. Niels Schillewaert, Dr. Robert Kozinets, Edwin Roman, Embee Mobile, emerging, emerging techniques, Eric Chan, Eric Meerkamper - RIWI, Ericsson, ESPN, ethnography, EyeTrackShop, Ford Motor Company, Frank Cotignola, Fresh Intelligence, Gayle Fuguitt, Gen2 Advisors, GMI, Gongos Research, GOOGLE, Gregg Archibald, GutCheck, Hany Mwafy, human capital, hybrid approaches, IieX, Immersive Labs, Imran Anwar, InCrowd, industry news, InfoCommerce Group, InfoTools, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Insight Innovation Exchange North America, insights, iQual, Janet Kosloff, Jasmeet Sethi, Jason Sosa, Jeff Bander, Jennifer Salkeld Nelson - J&J, John Kearon, Jon Puleston, Jonathan Ewert - TransForMedia, Keiko (Kay) Iwaisako - MacroMill, Ken Roberts - Forethought, Kevin Lonnie, Kinesis, KL Communications, Kraft Foods, Kristin Luck, Kyle Nel, leadership, Leonard Murphy, Leslie Townsend, Lisa Courtade, location-based sm, Lowes Home Improvement, Mark Earls, Mark Menig, market research, marketing, Matt Warta, Merck, Michael Skarzynski - Red Lion Technologies, Michelle Adams, Microsoft, mobile, Mobile Research, Moderated by Rolfe Swinton, Monica Corbet - Campbell Soup, Nicholas McCracken, P&G, Paradigm Sample, Patricio Pagani, Paul McDonald, Phil Davis - Rapleaf, Philadelphia Government, Philip McNaughton, Pinterest, Procter & Gamble, Pureprofile, Qualtrics, Ramius, Ravi Parrmeswar - Citi, RealityMine with TBA Start-ups, Respondent Engagement, Robert Moran, Robert Passikoff, Roxana Strohmenger- Forrester Research, Ryan Smith, Scott Miller - Vision Critical, Scott Taylor, SDL plc, Seth Grimes, Shane Skillen - Hotspex, Shopperception, Sima Vasa, Simon Chadwick, Sion Agami, smartphones, Snorri Gudmunsson - EU Horizon 2020 Project, Social Media, Stan Sthanunathan, Stephen Thompson, strategic value, strategy, Survey Analytics, technology, Text Analytics, the European Commission Horizon 2020 program, Tiffany McNeil & Jennifer Peralto, Toluna, transformation, trends, TrueSample, U.S. Department of State AMP Project, user experience, Warren Sukernek

Jeffrey Henning’s #MRX Top 10: Rage Globally, Analyze Universally

Posted by Jeffrey HenningWednesday, April 3, 2013, 0:35 am No Comments

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized Tags: Affectiva, Amanda Sibley, American Community Survey, ARF re:Think 2013, associations, best practices, Big Data, BrainJuicer, brands, business leadership, Census Bureau, Co.Create, communities, consumer behavior, consumers, crowdsourcing, demographic data, disruption, Douglas Van Praet, emerging, emerging techniques, ESOMAR, ethnography, Finn Raben, Gayle Fuguitt, GOOGLE, Google Analytics, Google Universal Analytics, HubSpot, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, J. Walker Smith, Jeffrey Henning, market research, marketing, Millward Brown, MRA, MROC, MRX, NewMR, Paul Long, Ray Poynter, Richard Evensen, Social Media, strategy, Sue York, technology, Tom Ewing, transformation, trends, Visual Content

IIeX: Observations On The Inaugural Insight Innovation Exchange Event in Sao Paulo

Posted by Ari PopperMonday, March 25, 2013, 20:09 pm No Comments

Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, LATAM, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View Tags: Alex Batchelor, Ari Popper, BAT, behavioral based insights, behavioral economics, best practices, Big Data, Bizzabo, BrainJuicer, Brazil, business leadership, change, Charles Trevail, Coke, Confirmit, consumer behavior, consumers, DirecTV, emerging, emerging techniques, ethnography, Globant, hybrid approaches, IieX, industry news, InfoTools, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, insights, J&J, LATAM, Latin America, leadership, Luis Duarte, market research, marketing, Millward Brown, mobile, Mobile Advertising, Mobile Research, Pablo Brenner, Promise, Respondent Engagement, smartphones, Social Media, strategic value, strategy, Susana Pamplona Miranda, technology, Terra Networks, transformation, trends, user experience, Valeria Brandini, Walmart

Announcing The Winners Of The Ginny Valentine Badge Of Courage Awards

Posted by Leonard MurphyTuesday, March 19, 2013, 20:43 pm No Comments

The 8 award winners for the 2013 Ginny Valentine Badge of Courage Award are… Continue reading »

This was posted under category: Association News, Business Leadership, Business Practices, Consumer Experience, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Research Industry Trends Survey, State of the Industry, The Global View, Uncategorized Tags: Alec Maki, Anderson Analytics, Angry MR Client, Batool Batalvi, Becky Sandler, Bellomy Research, BrainJuicer, brands, business leadership, Catalina Meija, Catherine Moffatt, change, Coca-Cola, Communispace, Deanna Cullen, Decipher, Diageo, Diane Hessan, Emma Manson, Finn Rabin, Fiona Blades, Ginny Valentine Awards, Ginny Valentine Badge of Courage, GMI, Google Consumer Surveys, GreenBook Research Industry Trends Report, human capital, industry news, innovation, Innovation in Market Research, John Griffiths, John Kearon, Jon Puleston, Kevin Lonnie, Kristin Luck, Kyle Nel, leadership, Lowes Home Improvement, Lukas Pospichal, Manish Makhijani, Marisa Currie-Rose, market research, Research Liberation Front, SB&B Marketing Research, Sean Holbert, semiotician, Stan Sthanunathan, Susan Griffin, Tom HC Anderson, transformation, Unilever, Yanhaas

Jeffrey Henning’s #MRX Top 10: Big Data vs. Mid Data, Data vs. Metrics, and GRIT Data vs. The Future

Posted by Leonard MurphyTuesday, March 19, 2013, 14:56 pm No Comments

Of the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: Annie Pettit, associations, best practices, Big Data, Bob Filbin, BrainJuicer, business leadership, change, communities, consumer behavior, consumers, Conversition, creativity. culture, crowdsourcing, data collection suppliers, Face Group, GreenBook Research Industry Trends, GRIT, Harvard Business Review, industry news, innovation, Innovation in Market Research, insights, Jeff Bladt, Jeffrey Henning, Kate Davids, leadership, location-based sm, market research, Market Research in the Mobile World, marketing, marketing research, Marketing Research Association, Mid Data, mobile, Mobile Research, MRA, MROC, MRX, NewMR, online behavior, Ray Poynter, research communities, Research Industry Index, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, seven primary emotions, Simon Miller, smartphones, Social Media, Social Media Week, strategic value, strategy, technology, Text Analytics, Tom H. C. Anderson, transformation, trends, user experience, Vision Critical, Youtube

Jeffrey Henning’s #MRX Top 10: It’s Not What Your Customer’s Thinking, But What Her Friends Are Thinking

Posted by Jeffrey HenningTuesday, March 5, 2013, 7:24 am No Comments

Of the 1,982 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Respondent Engagement, social sample, State of the Industry, Voice of Costumer (VOC) Tags: best practices, Big Data, BrainJuicer, brands, business leadership, Caroline Florence, change, Co-creation Manager, consumer behavior, consumers, crowdsourcing, Diageo, Edward Appleton, emerging, emerging techniques, ethnography, HMV, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Jeffrey Graham, Jeffrey Henning, Karen Foster, leadership, Lenny Murphy, market research, market researchers, marketing, Marketing Insights, mobile, MRX, Neuromarketing, Northstar Research, Quirks', Ray Poynter, Respondent Engagement, Samantha Bond, social influence, Social Media, storytelling, strategic value, strategy, technology, Tom Ewing, transformation, trends, Twitter, Vision Critical, Yannig Roth

Research Robots: More Than Meets The Eye

Posted by Ari PopperFriday, February 1, 2013, 7:32 am 2 Comments

Researchers probably won’t losing our jobs to robots anytime soon but research robot innovation could change the way marketers work and quickly remedy incorrect assumptions of what they think is effective. Continue reading »