Posts Tagged ‘brand building’
Choosing A Position: Navigating The Tightrope Of The Personal Brand
Monday, July 9, 2012, 6:44 am 5 CommentsAs somebody who is often lucky enough to speak at an event, interview somebody, or write a blog piece I am often asked about how I decide what position to take. Do I think I should be polemical, or constructive, or argumentative? I think the key thing is context, what is my role in the particular situation and what are my views about the topic. However, here are some general thoughts on what I tend to do instinctively. Continue reading




































