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Posts Tagged ‘brand equity’

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Posted by Leonard MurphySunday, February 12, 2012, 15:24 pm 7 Comments

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here’s how it works. Continue reading »

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