Posts Tagged ‘brand equity’
Frozen in Ice: The Great Marketing Revolution
Tuesday, March 5, 2013, 7:27 am 3 CommentsWe need a roadmap for the revolution: a common vision which channels the urgency and momentum of change. What is this common vision? Behavior. Continue reading
My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity
Sunday, February 12, 2012, 15:24 pm 7 CommentsSince I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here’s how it works. Continue reading




































