Posts Tagged ‘brand image’

Thoughts on The Economist’s “Big Rethink”

Posted by Rick KendallThursday, March 20, 2014, 8:20 am No Comments
Last week GreenBook was invited to attend and cover the "Big Rethink" conference by The Economist. Our esteemed long time Board member Rick Kendall attended the event, and here is his take.
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Come See The More Expensive Side of Sears: Rolex, Chanel, Jimmy Choo, Alaia, & Stella McCartney

Posted by Robert Passikoff, PhDThursday, August 1, 2013, 7:00 am No Comments
Every brand everywhere is looking to find ways to provide exposure to their brands in what’s turned into a 21st century mediascape. But if the past few years have taught us anything about the digital world and e-commerce it’s that it’s easy to be out there, and it’s easy to target, but it’s not so easy to engage.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Insights, Marketing, Social Media, Strategy, Trends Tags: , , , , , , , , , , , , ,

Brand Happens – With or Without You

Posted by Ron SellersSunday, December 18, 2011, 20:59 pm 3 Comments
Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Contributors, Effective Marketing, General Information, Human Capital, Leadership, Market Research, State of the Industry, Strategy Tags: , , , , , , , , ,