Posts Tagged ‘brand marketers’

MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering

Posted by Leonard MurphySunday, August 30, 2015, 14:48 pm 9 Comments
Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.
This was posted under category: Analytics, Association News, Associations, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Respondent Engagement, Social Media, State of the Industry, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Chat With Social Media & Text Analytics Guru Seth Grimes

Posted by Leonard MurphyWednesday, April 24, 2013, 8:50 am No Comments
I thought it would be interesting to chat with Seth about the state of the industry, what's coming in the future, how insights organizations are leveraging these technologies for business impact and of course, about his upcoming event.
This was posted under category: Analytics, Behavioral Economics, Big Data, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm

Posted by Leonard MurphyMonday, April 22, 2013, 11:53 am 5 Comments
Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Big Data or Big Hype?

Posted by Diane LiebensonMonday, April 1, 2013, 9:50 am 16 Comments
While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Social Media, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Posted by Leonard MurphyWednesday, October 10, 2012, 11:13 am 1 Comment
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion around – the drivers of marketing effectiveness.
This was posted under category: Association News, Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumers, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,