Posts Tagged ‘brand research’

The Future of Research, By One of its Agents of Change

Posted by Joel RubinsonWednesday, October 21, 2015, 7:38 am 2 Comments
Joel Rubinson interviews Larry Friedman, the recently retired Chief Research Officer of TNS North America.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Posted by Leonard MurphyWednesday, October 10, 2012, 11:13 am 1 Comment
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion around – the drivers of marketing effectiveness.
This was posted under category: Association News, Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumers, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,