In case you missed it, here is the GRIT Report summary Infographic. Continue reading »

The GreenBook Research Industry Trends Report for Spring 2012 is now available! This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011. Download your copy of the full report here: Continue reading »

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

It’s that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can’t wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out. Continue reading »

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market research industry as we attempt to understand where we are and where we might be going as an industry. in other words, it’s time for the GreenBook Research Industry Trends Study for Spring/Summer 2011! Continue reading »

I am very pleased to announce the release of the Spring 2011 edition of the GreenBook Research Industry Trends Report (GRIT)! Continue reading »