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Posts Tagged ‘branding’

Prescriptions for Healing Research Brands

Posted by Ron SellersMonday, April 29, 2013, 7:11 am 4 Comments

I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing? Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Effective Marketing, General Information, Human Capital, Marketing Tags: best practices, brand differentiation, branding, business leadership, Eye Tracking, fieldwork, Grey Matter Research, Harpeth Marketing, human capital, irrelevant messages, leadership, market research, market research companies, marketing, Ron Sellers, strategy, Undifferentiated positioning

Jeffrey Henning’s #MRX Top 10: Presenting Data for Quick Decisions

Posted by Jeffrey HenningWednesday, April 17, 2013, 8:13 am 1 Comment

Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Big Data, Branding, Fresh Voices, Market Research in the News, Social Media, State of the Industry, The Global View Tags: Advertising Research Foundation, Andrew Ho, Annie Pettit, best practices, Big Data, Bob Fibin, BrainJuicer, branding, brands, business leadership, change, Communispace, consumer behavior, Data analysis, Data Scientist, Data Visualization, decision-makers, Diane Liebenson, DoSomething.org, emerging, emerging techniques, Face Group, future of mr, global research, GreenBook, HBR, HBR Guide to Persuasive Presentations, industry news, innovation, Innovation in Market Research, insights, Jeff Bladt, Jeffrey Henning, Jeremy Rix, John Kearon, Julie Wittes Schlack, leadership, market research, market research industry, market researchers, marketing, mobile, MRX, Nancy Duarte, Oko, Qualitative Research, researcher of the future, Simon Miller, Social Media, social media interaction, strategy, technology, Tom Davenport, Tom Ewing, transformation, trends

Is Market Research Ready For Data Diversity?

Posted by Edward AppletonThursday, January 31, 2013, 7:15 am 6 Comments

The world in which we add value currently is changing quickly – we need to consider where we can profitably bring our MR skillsets to bear in future. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Gamification, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Research Games, Social Media, State of the Industry, The Global View Tags: best practices, Big Data, branding, brands, business, business leadership, change, communities, consumer behavior, consumers, crowdsourcing, Customer, customer feedback, customer satisfaction, data, diversity, DIY, Edward Appleton, emerging, emerging techniques, ethnography, expertise, industry news, innovation, Innovation in Market Research, insights, market research, methodology, mobile, mobile MR, Mobile Research, MR, Social Media, strategic value, strategy, technology, transformation, trends

It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D

Posted by Niels SchillewaertTuesday, January 29, 2013, 9:18 am 2 Comments

What would it mean for our research if our participants’ hardware could share their senses? Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Neuromonitoring, Online Research, State of the Industry Tags: analyzing consumer conversations, Big Data, branding, brands, business leadership, change, Cognitive computing, cognitive load, communities, consumer behavior, consumer insight generation, consumers, creative destruction, creativity. culture, crowdsourcing, customer experience, detecting moods and emotions, emerging, emerging techniques, ethnography, facial pattern recognition, fragrance and flavor development, Hearing recognition, hybrid approaches, IBM, implicit measures, innovation, Innovation in Market Research, insights, market research, marketing and research, measure consumer emotions, mobile, mobile based technology, Mobile device, Mobile Research, Niels Schillewaert, observe factual patterns, online research community, packaging, product innovation concepts, qualitative analysis, senses, shopper insights, smartphones, strategic value, strategy, technology, text mining, transformation, trends, visual ethnography analyses, visual mining, voice patterns

Submissions And Voting Now Open for Insight Innovation Competition

Posted by Leonard MurphyThursday, January 10, 2013, 9:05 am 1 Comment

The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading »

This was posted under category: Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, LATAM, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: Alex Batchelor of Brainjuicer, Ana Claudia Marquezano Alvarez, Analytics, Andres Barreto of Atom Accelerator, Ari Popper of SciFutures, Association News, associations, Author of Herd & I'll Have What She's Having, behavioral economics, best practices, Big Data, blogs, Brand Insight Manager Latin America for Nestle-Purina, branding, Bryan Dorsey Research Technology Manager at John Deere, business leadership, business practices, change, co-creation, communities, Consumer Anthropology, consumer behavior, consumer experience, Consumer Strategy and Insights Director of Pepsico Latam, consumers, contributors, crowdsourcing, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, emerging, emerging techniques, Events, Fresh Voices, gamification, General Information, Global Strategic Insight Director, Head of Research with CFA-AIG, human capital, hybrid approaches, IieX, industry news, Industry Trends, innovation, Innovation in Market Research, Insight Innovation, Insight Innovation Competition, Insight Innovation Exchange, Insight Innovation Forum., insights, insourcing, ISO, Johnson & Johnson, LATAM, leadership, LinkedIn Discussions, location-based sm, Mark Earls, market research, Market Research in the News, Market Research Techniques, marketing, Mobile Research, Neuromarketing, neuromonitoring, NewMR, Online Qualitative Research, online research, Reports and Whitepapers, research games, Research Industry Trends Survey, Respondent Engagement, Ruben Alcaraz, Santiago Vitale, Social Media, social sample, State of the Industry, strategic value, strategy, Susana Pamplona Miranda, technology, Text Analytics, The Global View, transformation, trends, Voice of Costumer (VOC)

Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange

Posted by Leonard MurphyMonday, December 10, 2012, 7:05 am No Comments

GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LATAM, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: Alex Batchelor of Brainjuicer, Ana Claudia Marquezano Alvarez, Analytics, Andres Barreto of Atom Accelerator, Ari Popper of SciFutures, Association News, associations, Author of Herd & I'll Have What She's Having, behavioral economics, best practices, Big Data, blogs, Brand Insight Manager Latin America for Nestle-Purina, branding, Bryan Dorsey Research Technology Manager at John Deere, business leadership, business practices, change, co-creation, communities, Consumer Anthropology, consumer behavior, consumer experience, Consumer Strategy and Insights Director of Pepsico Latam, consumers, contributors, crowdsourcing, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, emerging, emerging techniques, Events, Fresh Voices, gamification, General Information, Global Strategic Insight Director, Head of Research with CFA-AIG, human capital, hybrid approaches, IieX, industry news, Industry Trends, innovation, Innovation in Market Research, Insight Innovation, Insight Innovation Competition, Insight Innovation Exchange, Insight Innovation Forum., insights, insourcing, ISO, Johnson & Johnson, LATAM, leadership, LinkedIn Discussions, location-based sm, Mark Earls, market research, Market Research in the News, Market Research Techniques, marketing, Mobile Research, Neuromarketing, neuromonitoring, NewMR, Online Qualitative Research, online research, Reports and Whitepapers, research games, Research Industry Trends Survey, Respondent Engagement, Ruben Alcaraz, Santiago Vitale, Social Media, social sample, State of the Industry, strategic value, strategy, Susana Pamplona Miranda, technology, Text Analytics, The Global View, transformation, trends, Voice of Costumer (VOC)

Lucky Thirteen: Marketing & Branding Trends for 2013

Posted by Robert Passikoff, PhDSunday, December 9, 2012, 17:11 pm No Comments

13 Critical trends for marketers & brand managers for 2013. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, State of the Industry Tags: behavioral economics, best practices, Big Data, blogs, Brand Keys, brand managers, branding, brands, business leadership, business practices, change, consumer behavior, consumer engagement, consumer experience, consumers, contributors, Digital Marketing, Effective Marketing, Engagement, Facebook, General Information, Industry Trends, influence, Innovation in Market Research, insights, leadership, marketers, marketing, mobile devices, online retailing, Robert Passikoff, social networks, State of the Industry, strategy, trends, trends for 2013

How loyal are your loyal buyers, really?

Posted by Joel RubinsonTuesday, September 4, 2012, 7:18 am 3 Comments

What percent of the time do your loyal buyers actually buy your brand? The data might surprise you. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, State of the Industry Tags: behavioral economics, brand loyalty, branding, brands, catalina, consumer behavior, consumers, Dunkin Donuts, insights, Joel Rubinson, kahneman, market research, marketing, starbucks, strategy

Misc. Thoughts On AMSRS, ESOMAR & Social Media Quality

Posted by Leonard MurphyFriday, August 31, 2012, 10:31 am No Comments

Here are a collection of thoughts and updates for your reading pleasure on a pre-Holiday Friday. Continue reading »

This was posted under category: Blogs, Digital Marketing, Effective Marketing, Events, General Information, Social Media Tags: AMSRS, branding, ESOMAR, marketing, pull marketing, Social Media, Twitter

Transparency is dead. Long live transparency!

Posted by Jason AndersonWednesday, August 29, 2012, 14:07 pm No Comments

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »