Posts Tagged ‘Brands’

The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding

Posted by Michael Sankey Ph.D. and Ken RobertsThursday, October 12, 2017, 7:00 am No Comments
Facial coding is a wildly used tool to measure emotions.This blog from Michael Sankey and Ph.D., Ken Roberts examines how effective it is in predicting purchase behavior for ad testing.
This was posted under category: Brands, Consumer Anthropology, Consumer Behavior, Consumers, Industry Trends, Insights, Trends Tags: , , , , , , , , , , , , ,

Being Relevant Facing the New Argentine Consumer

Posted by Sebastián CorzoMonday, October 2, 2017, 7:00 am No Comments
How are Argentine consumers changing the way their interact with traditional and disruptive brands? Find out LATAM's latest consumer trends in in this blog.
This was posted under category: Brands, Business, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Economic Trends, Industry Trends, Insight Innovation Exchange, Insights, LATAM, Market Research, Trends Tags: , , , , , , , , , , , , , ,

How a Human Insights Approach Can Transform Routine Market Research

Posted by Jim WhiteMonday, September 25, 2017, 7:00 am 4 Comments
How do you find interesting insights? Change the focus from consumer insights to human insights and take into account life experiences and aspirational identity of the whole person.
This was posted under category: Behavioral Economics, Brands, Consumer Anthropology, Consumer Behavior, Consumers, Fresh Voices, Insights, Market Research, Market Research Techniques Tags: , , , , , , , , , , , ,

Personal Data: The Ultimate Commodity?

Posted by Leonard MurphyThursday, September 21, 2017, 6:30 am 7 Comments
Personal data has been described as the “new oil” that will drive the economy of tomorrow, but it’s currently being treated as a commodity rather than a precious resource. We need to start developing models that both incentivize and reward individuals for contributing to the data economy — and here’s how. 
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Marketing, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Correspondence Analysis Moonplots: A Better Visualization for Brand Maps

Posted by Tim BockFriday, August 18, 2017, 6:00 am No Comments
Have better brand map visualization with this guide to creating moonplots.
This was posted under category: Best Practices, Brands, Data, Data Visualization, Insights, Market Research Tags: , , , , , , ,

What’s Hot on Collaborata

Posted by Peter ZolloWednesday, August 16, 2017, 6:00 am No Comments
Welcome to our next post featuring two projects now offered on Collaborata. GreenBook is happy to support a platform whose mission is to get more research funded. We believe in the idea of connecting clients and research providers to co-sponsor projects. We invite you to Collaborate!
This was posted under category: Brands, Business, Co-creation, Consumer Behavior, Consumers, Economic Trends, Emerging Techniques, Industry News, innovation, Innovation in Market Research, Insights, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Research Companies Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Presenting The Top 150 Global Companies In Market Research! Kinda…

Posted by Leonard MurphySunday, August 6, 2017, 18:30 pm 11 Comments
Lenny Murphy compiles his own list of the top 150 market research companies in the world, explains why it's both right and wrong at the same time, and why that needs to change for the industry to thrive.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Google Play Research, GRIT, Honomichl Top 50, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Quality, Recruitment, Reports and Whitepapers, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,