Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1. Continue reading »

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The region is ripe with opportunity and is developing fast. Here is why I think that. Continue reading »

I’ll be attending the Chilean Association of Market Researchers conference next week which prompted me to think about the immense opportunity for innovation leadership by MR firms in the region. I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why. Continue reading »

With consumers going digital, multi-tasking and having the world at their fingertips, everywhere and anywhere, researchers need to take the opportunity to interact with them, gathering real-time insights, opinions and feedback. There is no doubt; researchers should embrace mobile research methodologies and technologies now. Continue reading »

Gamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future. Continue reading »