Once you add emerging markets to your universe, you will recognize that they have already emerged. Continue reading »

McKinsey offers some ways that researchers can help top managers develop their Emerging Markets strategies. Continue reading »

Of the 1,727 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential. Continue reading »

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The region is ripe with opportunity and is developing fast. Here is why I think that. Continue reading »

I’ll be attending the Chilean Association of Market Researchers conference next week which prompted me to think about the immense opportunity for innovation leadership by MR firms in the region. I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why. Continue reading »

Now that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading »

Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I’m going to try to put the arguments to rest and prove that 2011 was the tipping point. Continue reading »

When Forrester announced their new Technographics and Community Speaks offerings I thought it would be interesting to explore that topic with them a bit deeper, and to delve into some broader questions about the future of the industry. Continue reading »