The estimable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses to measure financial success. What does it tell us about the possible future of the industry? Continue reading »

In preparing for the next wave of GRIT (coming this month!) I’ve been going back into the data to look for interesting trends or insights that could inform the questions we want to explore in the next phase of the study. It occurred to me that a little extra analysis on the top 50 market research companies perceived to be innovative could be interesting, so below is a table that shows their total mentions, absolute rank, and the mentions broken out by Suppliers and Clients. Continue reading »