Do you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! Continue reading »

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »

Now that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading »

At The Market Research Event in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation. His research puts the customer at the heart of product development and marketing, in four main ways. Continue reading »

One of my favorite LinkedIn Groups is the ARF Group; it is always a great place for cutting edge content, great discussions, and news on all of the new things the ARF is doing to help lead the industry. Recently I noticed a new discussion thread being run by David Rabjohns on the topic of “Research as a business tool”, and was intrigued by such a simple but important topic: how does market research really create business impact? It’s such a core question, but one that I think is often overlooked in industry discussions. It’s so important that David is heading up a new ARF Forum on the topic, and I am thrilled to see that happening. Continue reading »

Today I am very pleased to announce that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications! Continue reading »

Recently, we were asked by a research supplier to define “getting the business”. What do clients mean by this and how should research companies act to show that they really do “get it”? Well, here are a few thoughts. Continue reading »