After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month. Continue reading »

For traditional research companies and new ones alike, when was the last time you looked at the research value chain? What are your clients ‘buying’ from you? At the pace that technology is evolving, will your business model still be relevant three years from now? Continue reading »

Technologists and market research practitioners have long lived in parallel universes. In technology, we deal with tables, joins and the ETL process. In market research and analysis, we deal with datasets, merges and data preparation. When you think about it, these are the same things! The subtle difference is that technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset. Continue reading »

2012 is almost behind us; time reflect on the year in Research from the Client-side perspective – here are seven observations about what to me seemed to characterize the world of MR in 2012. Continue reading »

With new tools in consumer ideation and co-creation combined with lightning fast big data analytics, MR is evolving from an ugly duckling to a beautiful swan. Continue reading »

Market Research is bifurcating – becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding. Continue reading »

During the past month, I was able to attend two premier conferences dedicated to predictive analytics; these were the The Predictive Analytics Summit in San Diego, and Predictive Analytics World in San Francisco. In categories like this, it’s next to impossible to follow the notion of a mutually exclusive and exhaustive set. In spite of this classification issue, I will do my best to provide a bird’s eye view of the sector. I’ve broken it down into three types of predictive analytics and the three types of companies pursuing the predictive analytics market. Continue reading »

The canopy of the insights industry includes many different branches of the value chain such as consulting and professional services, data collection and sample access, secondary data market, and increasingly, technology integration considerations. It’s hard to put forth a one-size-fits-all model to address the different suppliers. Instead, the attempt here is to set out some general models and go-to-market approaches based on the firm’s specific market offer. Continue reading »

Given the changes in the market insights industry, the traditional supplier will need to move upstream into a strategic role, develop and sell a niche software, become the low-cost provider, or abandon the business altogether. Continue reading »

If your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook. Continue reading »