Of the 1,612 links shared by the Twitter #MRX community in the past fortnight, here are the top 10 most retweeted. Continue reading »

This is just a small taste of the fantastic analysis that will be in this GRIT report. While this excerpt only tells part of the story, what a story it is! The research industry is not just bullish but perhaps even excited about new methods, with MROCs, Social Media Research, Mobile, and Text Analytics leading the adoption curve with major growth expected across all four techniques. If these projections come to pass, 2012 won’t be a tipping point, it will be an avalanche of change. Continue reading »

Gamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future. Continue reading »

I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-attuned approach to putting our view of “the truth” on the line. Continue reading »

The first NewMR Event in 2012 will be on 22nd February and will focus on mobile research, asking the question whether 2012 will be the year that mobile research really arrives, reaching its tipping point, and becoming mainstream? Continue reading »

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headache to a Competitive Advantage”. Continue reading »

There are some really, really bad panels out there. The question is, how can we as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices? Continue reading »

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here’s how it works. Continue reading »

As part of my ongoing series of interviews with the leaders that are shaping the future of market research, today I’m happy to give you a discussion I recently had with Matt Warta, CEO of GutCheck. Continue reading »

Of the 1,427 unique links shared on the #MRX community in the past two week, here are the Top 10 stories that were most retweeted: Continue reading »