Posts Tagged ‘business outcomes’

Can Neuromarketing Get Its Groove Back? Part 1

Posted by Steve GencoThursday, December 12, 2013, 6:48 am 9 Comments
I believe the key causes of neuromarketing’s failure to capture a significant share of global market research spend can be traced to a series of strategic and tactical mistakes made by neuromarketers themselves. Neuromarketing firms (not all of them, but enough to paint the whole field) have overpromised, underdelivered, and failed to provide a compelling value proposition to their customers.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Effective Marketing, Emerging Techniques, General Information, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Research Industry Trends Report, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Moments of Truth Cartoon: Insight Guru…and How Companies Can Benefit from Internal Enlightenment

Posted by Alan ZorfasTuesday, October 4, 2011, 6:49 am No Comments
As we call on outside experts to endow us with their wisdom, executives inside companies remain skeptical. In their data-driven world of decision-making, most executives don’t have the patience or capacity to understand or “buy in” to the value of connection. Marketers struggle to explain the learnings of these special projects and their implications for projected results. If we are entering something like “the connection economy,” doesn’t consumer connection have to be known and applied across the organiza
This was posted under category: Brands, Consumer Behavior, Consumer Experience, General Information, Hybrid Approaches, Insights, Leadership, Market Research, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,