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Posts Tagged ‘Business Strategy’

Jeffrey Henning’s #MRX Top 10: “I’m Afraid *I* Can Do That, Dave”: Artificial Intelligence and Market Research

Posted by Jeffrey HenningWednesday, August 31, 2016, 8:50 am No Comments
Of the 4,527 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
This was posted under category: Analytics, Behavioral Economics, Best Practices, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Text Analytics, The Global View, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

To Get the Business – Get “Their” Business

Posted by CambiarThursday, August 18, 2011, 17:06 pm No Comments
Recently, we were asked by a research supplier to define “getting the business”. What do clients mean by this and how should research companies act to show that they really do “get it”? Well, here are a few thoughts.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Contributors, Economic Trends, Effective Marketing, General Information, Human Capital, Hybrid Approaches, Innovation in Market Research, Insights, Leadership, Market Research, State of the Industry, Strategy Tags: , , , , , , , , , , ,

The Age Of Creativity

Posted by CambiarMonday, April 18, 2011, 20:01 pm 3 Comments
“We’re all doomed!” “No, this is the age of Aquarius!” These are, in a nutshell, the two opposing arguments that we hear and read at MR conferences, in the blogs and in our trade magazines. The one group would have you believe that the survey will be dead by 2020 (the title of a workshop at this year’s MRS Conference in London, Research 2011) and that researchers who don’t get that will end up like the dodo. Tom Ewing of Kantar more ghoulishly predicted that the survey (and, presumably, survey researchers) will be the “walking dead”. The other believes that this is just the start of an incredibly creative era in research and that our best years are ahead of us. Which is right?
This was posted under category: Business Leadership, Contributors, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,

I WONDER HOW THE COBBLER’S CHILDREN FEEL…?

Posted by CambiarMonday, February 14, 2011, 17:00 pm 4 Comments
We all know the story of the cobbler’s shoeless children and the related irony that sometimes those who we expect would most naturally benefit from a situation go without. And as I think about our industry (an occupational hazard), I’m struck by some surprising ways in which clients of market research firms may be going without – and I’m also curious as to how they might feel about that.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Leadership, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , ,

Wanted: Management Consultants, Polymaths and Specialists

Posted by CambiarMonday, January 3, 2011, 17:59 pm 1 Comment

The Winds of Change – The Future of Staffing

by Ian Lewis and Lock Collins, Cambiar Partners

The future of client market research departments lies with management consultants, polymaths* and specialists. Management consultants will lead client market research (MR) departments, …

This was posted under category: Business Leadership, Business Practices, Emerging Techniques, Human Capital, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, State of the Industry, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , ,