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The insights industry news refers to timely updates and trends in market research, data analytics, and consumer behavior analysis, providing professionals with valuable information to make informed decisions and innovations.
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
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The QRCA is bringing Latin America to you! The first ever QRCA LATAM virtual conference Unlocking Qualitative Research Insights in Latin America is ta...
Discover new ways to unlocking different forms of insight with chief data officer, Sarah DaVanzo, and see how organizations can better develop their s...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
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Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
I recently returned from the IIEX conference in Austin – and, wow – what a great experience for a few days. Only in Austin – and, yes, Austin can be…
Celebrating 10 years of professional market research collaboration, GreenBook hosted its annual IIEX North America Insights Innovation Exchange last w...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Editor’s Note: We (Lenny Murphy and I) recently discussed the 2023 GRIT Insights Practice report as a kick off to our 2023 GRIT Forum. This most recen...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Editor’s Note: While I was attending the QualtricsX4 Summit 2023, I had the opportunity to sit down with Michel Feaster, Global Head of Product Market...
Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...
Along with over 100 other amazing speakers from companies like Nike, Adobe, Glassdoor, American Express, REI, Discover, McDonalds, Ford, PepsiCo, Meta...
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
The IIEX Europe 2023 conference in Amsterdam is only two weeks away and it promises to be a feast of cutting-edge market research innovation. The conf...
Early in the morning of March 8, 2023, 10,000 professionals, dressed in their best business casual attire, clutching backpacks and cups of coffee, str...
Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...
Editor’s Note: In the fall of 2023, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
We previously announced the milestone of our Insight Innovation Exchange (IIEX) conference series’ 10th anniversary, celebrating a decade of identifyi...
Editor’s Note: The following is a joint statement from Lukas Pospichal, GreenBook’s Managing Director, and Lenny Murphy, GreenBook’s Chief Advisor for...
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
Learn how a diverse marketing strategy can benefit your business.
Effective advertising during the 2022 World Cup in Qatar.
Consumer research can help brands navigate supply chain shortages.
Data visualization is easy with basic design layout design principles.
Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant met...
Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.
GreenBook’s market research podcast recommendations.
How the MR community can leverage its strengths in support of Ukraine.
Weighing in on descriptive vs. non-descriptive logos.
The recent Spotify controversy created a window of opportunity.
What does the massive consolidation in the MR industry indicate?
A 2021 study reveals the value of unsolicited customer opinions.
Did Peloton mitigate brand damage after a poor product placement?
The link between supply chain reliability and renewable energies.
Similar to the realm of video streaming services, the MR sample space faces increased fragmentation.
The ripple effect of the GDPR on the market research industry.
Applying positive psychology to your brand.
Exploring how personality may influence vaccination rates.
What impact does medical device production have on the environment?
Americans are cautiously optimistic about saying farewell to COVID-19.
What are the GDPR implications for interviewers moving to video?
When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...
Clients need dynamic, direct access to their own data.
It takes a lot of iterations, both private and public, to get a product to its current state.
Matching a Project Manager to the project is crucial to its success.
Utilize the power of behavioral economics to throw darts while your competition continues to throw noodles.
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Operational innovation frees up researchers and resources to spend time on the things that matter most.
Three keys to simplifying the process and making your virtual research experience better.
What you should consider in order to create and deliver work that has an immediate and lasting impact on your business.
Are traditional views of insights outdated in today’s fast-paced business environment?
To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.
Can you guess what consumers said was the most important factor when deciding on a big purchase?
There are three questions you need to ask yourself before you start creating content.
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
These easy changes will increase your traffic and improve your placement on search results.
The top 4 needs that every journalist has – meet them and the press will become your biggest promotional tool.
They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.
Are we blocking innovation by staying in our safe, little bubbles?
“Insights” and “Market Research” are used interchangeably in our industry, but what are their true definitions and which should you focus on?
Must-know tips to get in the door for newcomers to the field.
System 1, System 2, AND System 3? How systemic thinking can improve your insights.
What is trust, how do you measure it, and why is it so important?
Key factors for consideration within mergers and acquisitions.
COVID-19 highlights the importance of human connection.
The fiscal benefits of optimism from a behavioral science standpoint.
Resources for your business to navigate COVID-19.
7 helpful tricks to master working from home.
The economic impact of COVID-19.
How machine learning can help to build brand awareness.
Your #1 guide to brand success in the insights industry is here!
Edward Appleton explores the difference between research and insights.
Wes Michael sparks discussion about the difficulties of maintaining healthy cash flow and handling late payments.
When research yields problems and highlights issues that need fixing, don’t run from them.
Technological changes in collecting behavioral data.
How AI systems are evolving to solve issues related to enterprise search.
An overview the basic principles of UX design for market researchers
Choosing and creating the right images can help ensure the effectiveness of Facebook lead ads.
Steps market researchers can take now to deliver value to the bottom line.
A look at how brands are getting authenticity right and wrong on social media.
The importance for the insights community to challenge precedents and look for change
SAP and Qualtrics’ merger reinforces the importance of brand health
Caveats to consider before adopting a CRM system, from both user experience and business objectives standpoints
SAP stuns markets after acquiring Qualtrics for $8 Billion cash
Linking learning and decision making in a shared, in-person experience
It is critical for stores to understand what time means to shoppers, and how different needs impact the way people use their shopping time.
As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility.
5 top tips for newcomers entering the market research sector
Visualizing data can be made easier by utilizing small charts for comparison and analysis
Combining insights from market research and data science can lead to deeper understanding of marketing issues
Market research must prove the ROI of the insights it provides.
Discussing GfK’s major shift in focus toward digitization and consulting efforts and the rippling effects of this trend in the MR industry
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.
How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model
How insights departments could be better organized to meet changing needs of stakeholder groups through new organizational model
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Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
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