CASRO | GreenBook

Scurrilous Scalawags and Other Alliterative Miscreants

Posted by Steve Needel, PhDFriday, December 14, 2012, 9:59 am No Comments

It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its members only, rather than for the benefit of the industry as a whole, with the members reaping the benefits thereof. Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Contributors, Digital Marketing, Effective Marketing, General Information, Industry Trends, LinkedIn Discussions, State of the Industry Tags: AMA, associations, best practices, Big Data, business leadership, CASRO, ESOMAR, industry news, leadership, LinkedIn, market research, marketing, MRA, MRS, social media analysis, Steve Needel, trade associations, transformation, trends

Do Market Researchers Get Prickly About Social Web Data?

Posted by Jason BrownleeFriday, July 6, 2012, 4:44 am 9 Comments

We should not fear social web feedback as a dangerous rival to, or replacement for, structured MR practices. Indeed, a more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations. Continue reading »

This was posted under category: Branding, Business Leadership, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Social Media, State of the Industry Tags: best practices, brand development, brands, business leadership, Business Strategy, CASRO, change, consumer behavior, consumer feedback, consumer research, crowdsourcing, Dollywagon, emerging techniques, innovation, Innovation in Market Research, insights, Jason Brownlee, marcomms evaluation, market research, market researchers, marketing, media content, qualitative insights, quantitative scales, Social Media, social web, statistical science, strategic value, strategy, technology, trends, unstructured text, ‘listening’ platforms

Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies

Posted by Leonard MurphyFriday, June 29, 2012, 6:42 am 2 Comments

The estimable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses to measure financial success. What does it tell us about the possible future of the industry? Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Business Practices, Digital Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Reports and Whitepapers, State of the Industry Tags: 2012 Honomichl Top 50 Report, Abt SRBI Inc., Affinnova Inc., AlphaDetail Inc., AMA, Arbitron Inc., associations, best practices, brands, Burke Inc., CASRO, Chadwick Martin Bailey Inc., Communispace Corp., comScore Inc., Directions Research Inc., dunnhumbyUSA LLC, emerging techniques, GfK USA, Gongos Research Inc., Harris Interactive Inc., ICF International Inc., IMS Health Inc., industry news, Informa Research Services Inc., Innovation in Market Research, insights, International Communications Research, Ipsos, J.D. Power and Associates, Jack Honomich, Jack Honomichl, Kantar, Knowledge Networks Inc., KS&R Inc., Larry Gold, leadership, Lieberman Research Group, Lieberman Research Worldwide, Maritz Research, Market Force Information Inc., Market Probe Inc., Market Strategies International, MarketCast, MarketVision Research Inc., Morpace Inc., MVL Group Inc., National Analysts Worldwide, National Research Corp., Nielsen Holdings N.V., ORC International, Phoenix Marketing International, Q Research Solutions Inc., Radius Global Market Research, Rentrak Corp., RTi Market Research & Brand Strategy, Service Management Group Inc., Social Media, strategy, StrategyOne Inc., SymphonyIRI Group Inc., Synovate, Text Analytics, The Link Group, The NPD Group Inc., The Pert Group, transformation, trends, Vision Critical Communications Inc., Westat Inc., YouGov

Jeffrey Hennings’s #MRX Top Ten – Calls for Improved Quality of Mobile Surveys, Qualitative Research & Gamification

Posted by Jeffrey HenningMonday, June 11, 2012, 22:03 pm No Comments

Of the 1,600+ links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Effective Marketing, Events, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry Tags: best practices, brands, business leadership, CASRO, change, consumer behavior, consumers, crowdsourcing, Dollywaggon, emerging, emerging techniques, gamification, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, leadership, market research, marketing, mobile, Mobile Research, mobile surveys, Qualitative Researchers Accreditation, Research, Respondent Engagement, Sinead Hasson, smartphone, smartphones, Social Media, social media research, strategic value, strategy, technology, The Corporate Executive Board, Tim Macer, transformation, trends, Unilever, user experience

Jeffrey Hennings’s #MRX Top Ten – Market Research Is Disparaged, Outlawed and Dead

Posted by Jeffrey HenningTuesday, March 20, 2012, 18:15 pm No Comments

Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted. Continue reading »

This was posted under category: Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Uncategorized Tags: Affinnova, Analytics, associations, behavioral economics, best practices, Big Data, BrainJuicer, brands, Brian Tarran, BRITE-NYAMA Marketing Measurement in Transition, business leadership, CASRO, CASRO Online Research Conference, change, Chris Dowsett, commoditization, criticisms of market research, Crowd Science, Digital Tools, Edward Appleton, emerging techniques, Evolution of advertising, GMI, GreenBook Research Industry Trends Report, Gregg Peterson, GRIT, Harvard Business Review, human capital, industry news, Innovation in Market Research, insights, Jeffrey Henning, Jon Puleston, leadership, market research, market researchers, Market Strategies International, marketing, media relations, MRX, Nerissa Sardi, PR, Quantum, Ray Poynter, Research Industry Trends Report, Research Industry Trends Survey, Research magazine, research methodology, ROI, Sales, Social Media, strategic market storytellers, strategic value, strategy, survey design, survey panelists, Tamara Barber, technology, The Survey Geek, Tom Ewing, transformation, trends, Twitter

Jeffrey Henning’s Top 20 #MRX Stories of the Year

Posted by Jeffrey HenningTuesday, December 13, 2011, 14:08 pm 2 Comments

Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Continue reading »

This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: 2011 #MRX Tweet Awards, and assessment and evaluation of approaches to sentiment analysis., associations, best practices, Blizzard Entertainment, BrainJuicer, brands, Brian Tarran, business intelligence and sentiment analysis applications, business leadership, CASRO, change, Confirmit, Dan Kvistbo, delivering insight, Dr. Bill MacElroy of Socratic Technologies, emerging techniques, Environics Research Group, ESOMAR 3d, ESOMAR Congress, EXPLOR, Facebook, Festival of NewMR, General Mills, GMI, human capital, industry news, innovation, Innovation in Market Research, Innovation In Market Research Awards, InsightExpress, insights, InSites Consulting, Ipsos, Ipsos Loyalty, Jason Anderson, Jay Pluhar, Jeffrey Henning, Joan Lewis of P&G, Jon Puleston, Kantar Operations, leadership, market research, Market Research Company, Market Strategies International, Merlien Institute, Milgram, mobile, Mobile Research, MRX, new research paradigm, NewMR, NGMR Disruptive Innovation Awards., NGMR Meme Contest, Norstat, Procter & Gamble, Qualitative Online 360, RapLeaf, Ray Poynter, Reckitt Benckiser, Reg Baker, Research, Research Industry Trends Report, Research Transformation, Robert Bain, Sean Copeland, sentiment, Sentiment Analysis Symposium, sentiment components, Seth Grimes, Six degrees of separation, Social Media, social media research, social networks, Steven Van Belleghem, strategy, Synovate, technology, telling compelling stories, Tom Ewing, Tom H. C. Anderson, Top Market Research Blogs, trade organizations, transformation, trends, Volkswagen

‘Tis The Season…. ParticIpate in the Research Industry Trends Survey – Winter 2012

Posted by Leonard MurphyThursday, December 8, 2011, 21:13 pm 1 Comment

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, ISO, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: Advertising Research Foundation, associations, best practices, Brand3Sixty, business leadership, CASRO, change, communities, consumer behavior, consumers, creativity. culture, crowdsourcing, Decooda, emerging, emerging techniques, Facebook, GreenBook Research Industry Trends Survey, GRIT, human capital, industry news, infosurv, innovation, Innovation in Market Research, insights, iTracks, leadership, location-based sm, market research, Market Research in the Mobile World, MarketTools, mobile, Mobile Research, MRGA, MROC, NewMR, Observational, Q Research Analysis Software, Qualitative Research Consultants Association, Research Industry Trends Report, Research Industry Trends Survey, Research Rockstar, Respondent Engagement, smartphones, Social Media, strategic value, strategy, technology, The Research Club, transformation, trends, user experience

The GreenBook Research Industry Trends Report For Fall 2011 Is Now Available!

Posted by Leonard MurphyWednesday, October 5, 2011, 13:09 pm 5 Comments

It’s that time again folks! Continuing our strategy of the GreenBook Research Industry Trends (GRIT) study being a bi-annual tracking initiative with different focus areas in each wave, I am very proud to present to you the 2011 Fall Report. This is the 10th Edition of GRIT and the study has become one of the most important sources of information on trends within the global market research industry. Continue reading »

This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: associations, best practices, brands, business leadership, CASRO, change, communities, consumer behavior, consumers, creativity. culture, crowdsourcing, emerging, emerging techniques, ethnography, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, leadership, location-based sm, market research, Market Research in the Mobile World, marketing, mobile, Mobile Research, MROC, NewMR, Observational, Quality, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, smartphones, Social Media, strategic value, strategy, technology, transformation, trends, user experience

Of Privacy and Games (Marketing) Research

Posted by Jason AndersonMonday, September 26, 2011, 18:25 pm No Comments

Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Research Games, Respondent Engagement, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: API, associations, best practices, business leadership, CASRO, change, code of conduct, common standards, consumer behavior, consumer data, consumers, Data Privacy, emerging, emerging techniques, Facebook, focus group, industry news, insights, Jason Anderson, leadership, marketing, marketing research, online research privacy issues, Social Media, strategy, survey, technology, Terms of Service, trade organizations, trends, Twitter, Zynga

A GRIT Sneak Peek: What are the Most Influential MR Trade Orgs and Media Outlets?

Posted by Leonard MurphyMonday, September 19, 2011, 14:03 pm 3 Comments

Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests. Continue reading »