Posts Tagged ‘CEB’

Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?

Posted by Leonard MurphyMonday, October 14, 2013, 17:59 pm 9 Comments
Three new studies on the topic of market research and incentives indicate that the old idea of a transactional model of incentives may not be enough and that research participants are looking for something more.
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