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Posts Tagged ‘Change Management’

The Age Of Creativity

Posted by CambiarMonday, April 18, 2011, 20:01 pm 3 Comments
“We’re all doomed!” “No, this is the age of Aquarius!” These are, in a nutshell, the two opposing arguments that we hear and read at MR conferences, in the blogs and in our trade magazines. The one group would have you believe that the survey will be dead by 2020 (the title of a workshop at this year’s MRS Conference in London, Research 2011) and that researchers who don’t get that will end up like the dodo. Tom Ewing of Kantar more ghoulishly predicted that the survey (and, presumably, survey researchers) will be the “walking dead”. The other believes that this is just the start of an incredibly creative era in research and that our best years are ahead of us. Which is right?
This was posted under category: Business Leadership, Contributors, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,

I WONDER HOW THE COBBLER’S CHILDREN FEEL…?

Posted by CambiarMonday, February 14, 2011, 17:00 pm 4 Comments
We all know the story of the cobbler’s shoeless children and the related irony that sometimes those who we expect would most naturally benefit from a situation go without. And as I think about our industry (an occupational hazard), I’m struck by some surprising ways in which clients of market research firms may be going without – and I’m also curious as to how they might feel about that.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Leadership, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , ,

Wanted: Management Consultants, Polymaths and Specialists

Posted by CambiarMonday, January 3, 2011, 17:59 pm 1 Comment

The Winds of Change – The Future of Staffing

by Ian Lewis and Lock Collins, Cambiar Partners

The future of client market research departments lies with management consultants, polymaths* and specialists. Management consultants will lead client market research (MR) departments, …

This was posted under category: Business Leadership, Business Practices, Emerging Techniques, Human Capital, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, State of the Industry, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , ,