Posts Tagged ‘chi-square tests’

Raise Your Hand If The Truth Starts At .05

Posted by Scott WeinbergFriday, September 6, 2013, 7:56 am 16 Comments
When we run crosstabs and other common tests of significance, these tests assume normalized populations and samples drawn randomly. I argue this scenario is a rarity in real-world conditions.
This was posted under category: Analytics, Best Practices, Business Practices, Contributors, Data Visualization, General Information, Industry Trends, Insights, Market Research, Market Research Techniques, State of the Industry, Trends Tags: , , , , , , , , , , , , ,