1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Posts Tagged ‘Client needs’

Tom Anderson Describes The New Face of Marketing Research Intelligence

Posted by Leonard MurphyThursday, June 2, 2011, 23:19 pm 5 Comments
Tom Anderson writes one of the best deconstructions of some of the critical issues impacting MR today. I consider this a "must read" piece; you might not agree with all of his points, but as always Tom creates a cogent and compelling argument for the need for radical grass roots reinvention of our industry.
This was posted under category: Association News, Associations, Blogs, Contributors, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , ,