Posts Tagged ‘Client perspective’

The Insights Golf Ball

Posted by Tiffany McNeilMonday, July 18, 2011, 7:00 am 2 Comments
I am on a never-ending quest for insights. I work on project after project, I mine primary and secondary sources, I dig out all of those brand planning models I store in my “reference” folder and I think and write and plan and think and write. . . and my question today is about what, exactly, I’m trying to find. The ideal seems to be something that rings true – obviously, lucidly true – but that somehow no one has figured out before, or at least that no one has articulated well enough before. And I guess sometimes I wonder if we’re trying too hard.
This was posted under category: Best Practices, Branding, Business Leadership, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, Human Capital, Industry Trends, innovation, Insights, Leadership, State of the Industry, Strategy Tags: , , , , , , , , , ,