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Posts Tagged ‘Client side researchers’

Increasing the Return On Insight

Posted by Niels SchillewaertMonday, July 11, 2016, 6:12 am 3 Comments
The lifecycle of “insights” is a function of Type, Reach, Organo-Political Context, Research-Client Relationship and the Delivery.
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What Value Does Disintermediation Bring Without Expertise?

Posted by Edward AppletonThursday, September 20, 2012, 6:49 am 8 Comments
DIY MR is a powerful tool, but a potentially dangerous one - a bit like a chemistry kit that can be bought in a department store. Instructions are needed, as are cautions about the possible dangers and consequences.
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Linking Insights to Marketing Strategy! A Client-Side Perspective

Posted by Neal ColeWednesday, April 18, 2012, 23:12 pm 2 Comments
Client-side researchers sometimes feel that they are constantly being asked to justify the value of research insights. A frequent challenge from management is how can we measure the value of insights and what specific decisions have been driven by research. To ensure insights are linked to strategy and decision making it is also essential for the client-side researcher to integrate Action Planning into the market research process.
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Are Market Research Clients Respected?

Posted by Edward AppletonSunday, November 20, 2011, 11:56 am 14 Comments
What's going on? Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing. Are we really such a disrespected species as to be one destined to lose out in the Darwinian process?
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