GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
With bigger teams and more influence, market research professionals are getting more sophisticated in how they apply data. However for all the advancements the industry has made, one area that has lagged behind is how the data is collected.
Amazon's success is more than circumstantial, and instead reflects a set of implicit strategies that are instructive for everyone. Leaders wanting to accelerate top line growth should look to Amazon as a model.