Although there are some uses of crowdsourcing within market research, much of the most interesting work is being done in other fields, which opens up an exciting opportunity for market research to learn and adapt from successful models in other sectors. Continue reading »

The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading »

GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading »

We just saw a significant glimpse of the future of market research in the Communispace/Promise deal. Here is my take on the broader implications for the insights industry. Continue reading »

It’s been awhile since we did one of the CEO series interviews so I’m excited to get us back on track with today’s installment: a conversation with Andrew Needham, CEO of Face. Continue reading »

With new tools in consumer ideation and co-creation combined with lightning fast big data analytics, MR is evolving from an ugly duckling to a beautiful swan. Continue reading »

Out the 1843 unique shared links on the Twitter #MRX community the past two weeks, are 10 of the most influential. Continue reading »

Frito-Lay is in the midst of a Facebook contest (Do us a Flavor) where participants can create their own flavor of potato chips. I think these social programs can be a valuable way to both gather insights and to market the brand. Companies should consider them as one of the techniques in their research tool-kits and learn from the successful programs leading the way. Continue reading »

Now that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading »

All in all, the 84th Academy Awards were largely forgettable. In the midst of this blandness, they set up a skit based on the idea of a 1939 Focus Group for “The Wizard of Oz.”. As I watched the piece, which had some funny moments, I was thinking to myself “What was the writer/director’s intent?” And basically, it was to slam the idea of common folk aiding the creative process. Personally, I felt that MR had been dissed. Continue reading »