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Posts Tagged ‘co-creation process’

Objects in Mirror Are Closer Than They Appear

Posted by Kevin LonnieSunday, November 6, 2011, 8:54 am 18 Comments
I have read countless articles expressing the viewpoint that the new opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, neuro-monitoring, etc.) are merely new tools in our toolbox. I don’t agree with that politically correct argument. I think these new tools are the replacements. Which means “the survey” and “some groups” are going the way of the dodo bird.
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