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Posts Tagged ‘Coke’

Highlights of the APRC/RANZ conference, Auckland 8 September 2015– Research without Boundaries

Posted by Leonard MurphyFriday, September 11, 2015, 9:27 am 3 Comments
ICYMI, a detailed synopsis of the Asia Pacific Research Committee Conference in Auckland, New Zealand.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek)

Posted by Leonard MurphyWednesday, April 8, 2015, 8:51 am 3 Comments
New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.
This was posted under category: Analytics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Getting Down To Business: Lessons Learned At #IIeX & What Happens Now

Posted by Leonard MurphySunday, July 7, 2013, 16:17 pm 3 Comments
Much has been written about IIeX already and I won't rehash the kudos, summaries, and exposition. So what does the success of the event mean for the industry as a whole and what will come next? In this post I'm going to give my take on that.
This was posted under category: Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Neuromonitoring, Online Qualitative Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Insight Innovation Challenge: Defining The Unmet Needs Of Clients

Posted by Leonard MurphyThursday, April 11, 2013, 17:46 pm 1 Comment
Do you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs!
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , ,

The Research rEvolution Starts In Philadelphia

Posted by Leonard MurphyThursday, April 4, 2013, 6:34 am No Comments
At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

IIeX: Observations On The Inaugural Insight Innovation Exchange Event in Sao Paulo

Posted by Ari PopperMonday, March 25, 2013, 20:09 pm No Comments
Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, LATAM, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: Emotional Benefits, Visual Appeals and Unsung Heroes

Posted by Jeffrey HenningWednesday, January 23, 2013, 6:26 am No Comments
Of the 1,695 unique links shared on #MRX last week, here are 10 of the most retweeted.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Macro-Forces (TMRE Part 4)

Posted by Robert MoranMonday, November 8, 2010, 12:56 pm No Comments
by Robert Moran, Strategy One
Tom LaForge at Coca-Cola presented his thinking on macro-forces shaping our world (what Smith and Raspin in their book “Creating Market Insight” call “remote environment factors”) and Coca-Cola’s strategy.

It was all strategic foresight.

This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Economic Trends, Effective Marketing, Emerging Techniques, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Research, Respondent Engagement, State of the Industry, Strategy, Transformation Tags: , , , , , , , ,