Cole & Weber United

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“Behind the Counter” Convenience-Store Research Wins First QRCA Qually Award

Posted by Kristin SchwitzerThursday, April 14, 2011, 23:36 pm No Comments

QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Berkal of The Palmerston Group for “Project See-Store: Getting Behind the Counter.” Continue reading »

This was posted under category: Association News, Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Events, General Information, Market Research Techniques Tags: associations, best practices, business leadership, Cole & Weber United, Daniel Berkal, hybrid approaches, Innovation in Market Research, Kristin Schwitzer, leadership, Project See-Store: Getting Behind the Counter, QRCA, Qually award, strategy, Symposium on Excellence in Qualitative Research., The Palmerston Group

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edward04: Great post. Obliquity (or what Prof Kay calls it) ...
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