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Posts Tagged ‘Collaborate’

Is Qualitative Dead? Here’s a Story…

Posted by Lana NovikovaWednesday, May 18, 2016, 13:30 pm 3 Comments
Qual and quant are like yin and yang. They enrich and complete each other. Deep ethnography, text analytics, implicit testing, facial coding and survey research should get together and start sharing and testing ideas.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Mobile Research, Neuromarketing, Online Qualitative Research, Online Research, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Following Up on the ‘Limiting Adjective of MR’ (Plus a GRIT Sneak Peek!)

Posted by Kevin LonnieSunday, August 21, 2011, 11:47 am No Comments
There were some great discussions that stemmed from my previous post about the “Limiting Adjective of ‘Marketing’ Research.” Some really insightful responses that exhibited multiple perspectives on the topic! The conversation also led to a question being asked in the GreenBook Research Industry Trends (GRIT) study, and early results showed that 42% said “yes, we need to develop a new term that is more reflective of what our business is today.” Even though this is not the majority, it does indicate a divide in how our industry views itself. I’m excited to continue the ride and see how things progress over the next few years.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Contributors, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Mobile, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Limiting Adjective of “Marketing” Research

Posted by Kevin LonnieFriday, July 8, 2011, 0:19 am 12 Comments
All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO has seemingly fallen in love overnight with social media alternatives. And what’s bad for marketing should be bad for marketing research. After all, we are merely a supporting act for the marketing department.
This was posted under category: Association News, Associations, Best Practices, Branding, Brands, Business Leadership, Co-creation, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , ,