GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our industry now, and will for the foreseeable future.
These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods of brand engagement, new business models, new technologies, and for those who embrace them, new and profitable opportunities.
Now that a few days have passed and I've had an opportunity to decompress and think about the MRMW conference in it's entirety, I thought I'd share what the main takeaways were for me. Here are my Top 10.
Lately there have been several high profile new entrants into the "insights" business, most of them (but not all) from outside of the traditional market research industry. Examples range from some major global companies to small start ups. On a similar note, the Insight Innovation Competition GreenBook and NewMR are currently conducting is emerging as a showcase for even more companies that want to revolutionize the business of market research. It all adds up to a disruption of the market research industry that is simply unprecedented.
Tom Anderson writes one of the best deconstructions of some of the critical issues impacting MR today. I consider this a "must read" piece; you might not agree with all of his points, but as always Tom creates a cogent and compelling argument for the need for radical grass roots reinvention of our industry.