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Posts Tagged ‘commoditization’

The Top 10 Disruptive Macro Trends In Market Research For 2015

Posted by Leonard MurphyMonday, February 2, 2015, 22:41 pm 7 Comments
Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our industry now, and will for the foreseeable future.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

14 Brand Trends for 2014

Posted by Robert Passikoff, PhDWednesday, December 11, 2013, 8:27 am 3 Comments
These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods of brand engagement, new business models, new technologies, and for those who embrace them, new and profitable opportunities.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Marketing, Mobile, Social Media, State of the Industry, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Research Innovation During Disruptive Change: 10 Key Takeaways From Market Research in the Mobile World

Posted by Leonard MurphyTuesday, July 24, 2012, 11:27 am 7 Comments
Now that a few days have passed and I've had an opportunity to decompress and think about the MRMW conference in it's entirety, I thought I'd share what the main takeaways were for me. Here are my Top 10.
This was posted under category: Association News, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Experience, Economic Trends, Emerging Techniques, Ethnography, Events, Gamification, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Hennings’s #MRX Top Ten – Market Research Is Disparaged, Outlawed and Dead

Posted by Jeffrey HenningTuesday, March 20, 2012, 18:15 pm No Comments
Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted.
This was posted under category: Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Brands, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

5 Companies That Are Using Big Data & Gamification To Disrupt Market Research

Posted by Leonard MurphySunday, October 16, 2011, 17:20 pm 15 Comments
Lately there have been several high profile new entrants into the "insights" business, most of them (but not all) from outside of the traditional market research industry. Examples range from some major global companies to small start ups. On a similar note, the Insight Innovation Competition GreenBook and NewMR are currently conducting is emerging as a showcase for even more companies that want to revolutionize the business of market research. It all adds up to a disruption of the market research industry that is simply unprecedented.
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, General Information, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tom Anderson Describes The New Face of Marketing Research Intelligence

Posted by Leonard MurphyThursday, June 2, 2011, 23:19 pm 5 Comments
Tom Anderson writes one of the best deconstructions of some of the critical issues impacting MR today. I consider this a "must read" piece; you might not agree with all of his points, but as always Tom creates a cogent and compelling argument for the need for radical grass roots reinvention of our industry.
This was posted under category: Association News, Associations, Blogs, Contributors, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , ,