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Posts Tagged ‘Communispace’

A Brave New World: Thoughts On The Research Now/Vision Critical Partnership

Posted by Leonard MurphyWednesday, May 8, 2013, 9:00 am 8 Comments

Today a clearer vision of the Brave New World of marketing insights emerged through the announcement of the strategic partnership between Research Now and Vision Critical. Continue reading »

This was posted under category: Best Practices, Big Data, Business Leadership, Consumer Technology, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, The Global View Tags: Big Data, business leadership, change, Communispace, communities, consumers, customer feedback, data collection, digital data collection, GOOGLE, holistic view of the consumer, industry news, innovation, Innovation in Market Research, Insight Community, insights, InSites, Ipsos, Kurt Knapton, leadership, market research, Marketing Insights, micro surveys, mobile, Mobile Research, MROC, Nielsen, proprietary panels, Qualtrics, Research Now, Respondent Engagement, Scott Miller, smartphones, Social Media, Sparq, strategic value, strategy, Survey Monkey, technology, traditional surveys, transformation, trends, Vision Critical, WPP

Jeffrey Henning’s #MRX Top 10: Presenting Data for Quick Decisions

Posted by Jeffrey HenningWednesday, April 17, 2013, 8:13 am 1 Comment

Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Big Data, Branding, Fresh Voices, Market Research in the News, Social Media, State of the Industry, The Global View Tags: Advertising Research Foundation, Andrew Ho, Annie Pettit, best practices, Big Data, Bob Fibin, BrainJuicer, branding, brands, business leadership, change, Communispace, consumer behavior, Data analysis, Data Scientist, Data Visualization, decision-makers, Diane Liebenson, DoSomething.org, emerging, emerging techniques, Face Group, future of mr, global research, GreenBook, HBR, HBR Guide to Persuasive Presentations, industry news, innovation, Innovation in Market Research, insights, Jeff Bladt, Jeffrey Henning, Jeremy Rix, John Kearon, Julie Wittes Schlack, leadership, market research, market research industry, market researchers, marketing, mobile, MRX, Nancy Duarte, Oko, Qualitative Research, researcher of the future, Simon Miller, Social Media, social media interaction, strategy, technology, Tom Davenport, Tom Ewing, transformation, trends

The Research rEvolution Starts In Philadelphia

Posted by Leonard MurphyThursday, April 4, 2013, 6:34 am No Comments

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: Adriana Rocha, Alfonso Perez, AltaPlana, Anders Bengston - Protobrand, Andrew Jeavons, ARF, Ari Popper, best practices, Big Data, Bob Yazbeck, Brain Cain - Merck, BrainJuicer, BrandKeys, brands, Brian Singh- Zinc, Brunswick Group, Bryan Dorsey - John Deere, Bryna Lipper of US HUD, business leadership, Cambiar Consulting, Campbell Soup, Campbell Soup Company, Carol Sue Haney, Caroline Winnett, change, Charles Vila, Charlie Rader, Coca-Cola, Coke, Communispace, communities, consumer behavior, consumers, Corrinne Sandler, crowdsourcing, David Brudenell, David Forbes - Forbes Consulting, David Johnson, Decipher, Decooda, Del Monte Foods, Diane Hessan, Dr. Niels Schillewaert, Dr. Robert Kozinets, Edwin Roman, Embee Mobile, emerging, emerging techniques, Eric Chan, Eric Meerkamper - RIWI, Ericsson, ESPN, ethnography, EyeTrackShop, Ford Motor Company, Frank Cotignola, Fresh Intelligence, Gayle Fuguitt, Gen2 Advisors, GMI, Gongos Research, GOOGLE, Gregg Archibald, GutCheck, Hany Mwafy, human capital, hybrid approaches, IieX, Immersive Labs, Imran Anwar, InCrowd, industry news, InfoCommerce Group, InfoTools, innovation, Innovation in Market Research, Insight Innovation Competition, Insight Innovation Exchange, Insight Innovation Exchange North America, insights, iQual, Janet Kosloff, Jasmeet Sethi, Jason Sosa, Jeff Bander, Jennifer Salkeld Nelson - J&J, John Kearon, Jon Puleston, Jonathan Ewert - TransForMedia, Keiko (Kay) Iwaisako - MacroMill, Ken Roberts - Forethought, Kevin Lonnie, Kinesis, KL Communications, Kraft Foods, Kristin Luck, Kyle Nel, leadership, Leonard Murphy, Leslie Townsend, Lisa Courtade, location-based sm, Lowes Home Improvement, Mark Earls, Mark Menig, market research, marketing, Matt Warta, Merck, Michael Skarzynski - Red Lion Technologies, Michelle Adams, Microsoft, mobile, Mobile Research, Moderated by Rolfe Swinton, Monica Corbet - Campbell Soup, Nicholas McCracken, P&G, Paradigm Sample, Patricio Pagani, Paul McDonald, Phil Davis - Rapleaf, Philadelphia Government, Philip McNaughton, Pinterest, Procter & Gamble, Pureprofile, Qualtrics, Ramius, Ravi Parrmeswar - Citi, RealityMine with TBA Start-ups, Respondent Engagement, Robert Moran, Robert Passikoff, Roxana Strohmenger- Forrester Research, Ryan Smith, Scott Miller - Vision Critical, Scott Taylor, SDL plc, Seth Grimes, Shane Skillen - Hotspex, Shopperception, Sima Vasa, Simon Chadwick, Sion Agami, smartphones, Snorri Gudmunsson - EU Horizon 2020 Project, Social Media, Stan Sthanunathan, Stephen Thompson, strategic value, strategy, Survey Analytics, technology, Text Analytics, the European Commission Horizon 2020 program, Tiffany McNeil & Jennifer Peralto, Toluna, transformation, trends, TrueSample, U.S. Department of State AMP Project, user experience, Warren Sukernek

A Day In The Life Of The Researchers Of The Future

Posted by Leonard MurphyWednesday, March 27, 2013, 21:03 pm 3 Comments

How the combination of GRIT data, mobile ethnography, and the hard work of a lot of very smart people gives us a glimpse into the lives of Researchers of the Future. Continue reading »

This was posted under category: Association News, Best Practices, Business Practices, Contributors, Economic Trends, Events, Fresh Voices, General Information, Human Capital, Industry Trends, Market Research in the News, Market Research Techniques, Online Qualitative Research, Reports and Whitepapers, State of the Industry Tags: ARF, associations, best practices, business leadership, change, Communispace, creativity. culture, Culture, emerging, emerging techniques, emotion, ethnography, GRIT, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, insights function, Julie Wittes Schlack, leadership, listening, market research, millennial, Millennials, mobile, mobile ethnography, Mobile Research, People, Re:think 2013, Social Media, strategic value, strategy, technology, The Researcher Of The Future, transformation, trends

Google Consumer Surveys: Friend or Foe?

Posted by Katrina LermanMonday, March 25, 2013, 7:05 am 2 Comments

Since being rolled out in March of 2012, Google Consumer Surveys hasn’t quite put anyone out of business yet, but its visibility and reach are on the rise. Since this new kid on the block looks here to stay, we decided to take GCS out for a spin to evaluate it. Continue reading »

This was posted under category: Analytics, Best Practices, Business Leadership, Consumer Experience, Contributors, General Information, Industry Trends, Market Research Techniques, Online Research, State of the Industry Tags: AdWeek, andora, best practices, brands, business leadership, change, Communispace, consumer behavior, consumers, context, emerging, emerging techniques, GCS, GOOGLE, Google Consumer Surveys, indifference bias, industry news, inferred demographics, innovation, Innovation in Market Research, insights, Katrina Lerman, leadership, market research, marketing, Nate Silver, New York Daily News, Pew Research, private online community, quantitative research, Respondent Engagement, shopper satisfaction benchmarking, strategic value, strategy, technology, think with Google, transformation, trends

Announcing The Winners Of The Ginny Valentine Badge Of Courage Awards

Posted by Leonard MurphyTuesday, March 19, 2013, 20:43 pm No Comments

The 8 award winners for the 2013 Ginny Valentine Badge of Courage Award are… Continue reading »

This was posted under category: Association News, Business Leadership, Business Practices, Consumer Experience, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Research Industry Trends Survey, State of the Industry, The Global View, Uncategorized Tags: Alec Maki, Anderson Analytics, Angry MR Client, Batool Batalvi, Becky Sandler, Bellomy Research, BrainJuicer, brands, business leadership, Catalina Meija, Catherine Moffatt, change, Coca-Cola, Communispace, Deanna Cullen, Decipher, Diageo, Diane Hessan, Emma Manson, Finn Rabin, Fiona Blades, Ginny Valentine Awards, Ginny Valentine Badge of Courage, GMI, Google Consumer Surveys, GreenBook Research Industry Trends Report, human capital, industry news, innovation, Innovation in Market Research, John Griffiths, John Kearon, Jon Puleston, Kevin Lonnie, Kristin Luck, Kyle Nel, leadership, Lowes Home Improvement, Lukas Pospichal, Manish Makhijani, Marisa Currie-Rose, market research, Research Liberation Front, SB&B Marketing Research, Sean Holbert, semiotician, Stan Sthanunathan, Susan Griffin, Tom HC Anderson, transformation, Unilever, Yanhaas

Jeffrey Henning’s #MRX Top 10: Emotional Benefits, Visual Appeals and Unsung Heroes

Posted by Jeffrey HenningWednesday, January 23, 2013, 6:26 am No Comments

Of the 1,695 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry Tags: Affectiva, associations, behavioral economics, best practices, brands, Brian Singh, Brian Tarran, business leadership, change, Coke, Communispace, communities, consumer behavior, consumers, copy-testing, Data Visualization, Deutsch L.A., Douglas Van Praet, Edward Appleton, emerging, emerging techniques, emotion-focused innovation, ESOMAR, ESOMAR Congress, ethnography, facial coding, hybrid approaches, industry news, InfoTools, innovation, Innovation in Market Research, Insight Innovation Competition, insights, Julie Diaz Asper, Julie Wittes Schlack, market research, market research industry, marketing, Millward Brown, MRX, NASDAQ, Patricio Pagani, Research magazine, Respondent Engagement, strategic value, strategy, technology, transformation, trends, Under The Radar, Unilever, Zinc Research

Follow The Leader: The Broader Implications Of The Communispace/Promise Deal For MR

Posted by Leonard MurphyMonday, December 3, 2012, 5:30 am 3 Comments

We just saw a significant glimpse of the future of market research in the Communispace/Promise deal. Here is my take on the broader implications for the insights industry. Continue reading »

This was posted under category: Best Practices, Big Data, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: best practices, Big Data, BrainJuicer, brands, Brunswick Group, business leadership, change, co-creation, Communispace, consumer behavior, consumers, creativity. culture, Dentsu, Diane Hessan, Diversified Agency Services (DAS), Edelman, emerging, emerging techniques, ethnography, Face, Fast Company, GutCheck, hybrid approaches, industry news, Innovation in Market Research, insights, InSites Consulting, Interpublic, Join The Dots, leadership, Marc Pritchard, market research, marketing, Mesh Planning, MRII, MROC, Omnicom, online insight community, P&G, Promise, Publicis, Qualvu, Revelation, Social Media, strategic value, strategy, technology, transformation, Vision Critical, WPP

When Information is Hard to Get: Creating Positive Feedback Loops through Engagement in Online Research Communities

Posted by Niels SchillewaertMonday, July 2, 2012, 8:07 am 1 Comment

When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops that reveal information one would otherwise miss out completely. While online research communities are an ideal method to achieve this, technology alone is not enough – it is about engaging and activating people! Continue reading »

This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Digital Marketing, Effective Marketing, Gamification, General Information, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Voice of Costumer (VOC) Tags: best practices, brand objectives, brands, business leadership, change, Communispace, communities, Concept Club Community, consumer behavior, Consumer Insights, consumer journey, consumers, creativity. culture, Dr. Niels Schillewaert, emerging, emerging techniques, ethnography, Heineken, innovation, Innovation in Market Research, insights, InSites Consulting, Jonne van Wijngaarden, leadership, market research, Market Research Online Community, marketing, method engagement, MROC, Online research communities, Philips Healthcare, Respondent Engagement, strategic value, strategy, technology, Thomas Troch, Tom De Ruyck, transformation, Vision Critical

The 50 Most Innovative Companies in Market Research (A GRIT Excerpt)

Posted by Leonard MurphyThursday, March 15, 2012, 6:37 am 4 Comments

These are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses. We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute. Continue reading »