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Posts Tagged ‘community panels’

Are The Best Days Of Online Research Panels Behind Us?

Posted by Frank KellyWednesday, January 20, 2016, 8:09 am 3 Comments
Future research panels will be smaller, but will serve many purposes.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Monitoring Marissa: How Market Research And Yahoo! Face The Same Uncertain Future And What To Do About It

Posted by JD DeitchMonday, February 16, 2015, 8:26 am 4 Comments
Yahoo’s continued existence probably depends on the success of Marissa Mayer to make the internet giant relevant and engaging to consumers. I think it’s no exaggeration to suggest that ours may very well depend on these same factors.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Access Panel Recruitment: The Real Dirty Secret?

Posted by Laura DaviesTuesday, March 6, 2012, 7:00 am 3 Comments
Why do some panel owners treat respondents like a commodity? The obvious answer is that they want to get as much data out of them, at the lowest possible cost and achieve the largest possible profit. They are not interested in sending fewer surveys, paying better incentives, compensating for disqualifications or closed surveys. This is in large part because there is little incentive to do so (other than having a genuine regard for treating people fairly) when researchers who purchase sample do not demand this, and in fact demand ever lower sample prices.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, General Information, Industry Trends, innovation, Leadership, Market Research, Market Research Techniques, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , ,

Vision Critical, NewMR & Data Privacy: An Interview with Ray Poynter

Posted by Leonard MurphyThursday, August 11, 2011, 14:42 pm No Comments
The great response to my interview with Jill Chiara of Forrester made me think that a "trilogy" of interviews with thought leaders in the market research space who have also been in the news recently might be interesting. Lucky for me two people whom I respect immensely, have had the opportunity to collaborate with, and also like very much fit that description: Ray Poynter and Jeffrey Henning. Today I'm publishing the interview with Ray, and tomorrow I'll post the interview with Jeffrey.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Business Practices, Consumer Behavior, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,