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Posts Tagged ‘community’

CASRO Transformation Series: Collaborata – Eruptive Collaboration

Posted by Jeff ResnickTuesday, July 26, 2016, 7:00 am No Comments
This month’s blog profiles Collaborata, a platform that enables the co-funding of market research.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Online Surveys Are Not Enough

Posted by Tim GorhamMonday, May 23, 2016, 7:00 am 1 Comment
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated and respondents are getting overwhelmed. So are online surveys doomed?
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Business, Business Leadership, Business Practices, Data, Digital Marketing, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Qualitative Research, Online Research, Recruitment, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Can the Market Research Industry #RewardBetter? CMOs Weigh In on the Power of Community

Posted by Jonathan PriceWednesday, February 24, 2016, 6:28 am No Comments
From internal and external communities built by brands for their consumers to communities of market research respondents, the right rewards can secure essential engagement levels.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Insights, Leadership, Market Research, Marketing, Online Research, Reports and Whitepapers, Respondent Engagement, State of the Industry, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Freemium MROC? Ramius Aims To Disrupt With The SurveyMonkey of Communities

Posted by Leonard MurphyTuesday, October 8, 2013, 6:56 am 3 Comments
Consumer-targeted version of Ramius’ Recollective community-based qualitative insights platform will be available for free (www.recollective.com).
This was posted under category: Analytics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Following Up on the ‘Limiting Adjective of MR’ (Plus a GRIT Sneak Peek!)

Posted by Kevin LonnieSunday, August 21, 2011, 11:47 am No Comments
There were some great discussions that stemmed from my previous post about the “Limiting Adjective of ‘Marketing’ Research.” Some really insightful responses that exhibited multiple perspectives on the topic! The conversation also led to a question being asked in the GreenBook Research Industry Trends (GRIT) study, and early results showed that 42% said “yes, we need to develop a new term that is more reflective of what our business is today.” Even though this is not the majority, it does indicate a divide in how our industry views itself. I’m excited to continue the ride and see how things progress over the next few years.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Contributors, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Mobile, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Limiting Adjective of “Marketing” Research

Posted by Kevin LonnieFriday, July 8, 2011, 0:19 am 12 Comments
All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO has seemingly fallen in love overnight with social media alternatives. And what’s bad for marketing should be bad for marketing research. After all, we are merely a supporting act for the marketing department.
This was posted under category: Association News, Associations, Best Practices, Branding, Brands, Business Leadership, Co-creation, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , ,

Don’t Let Mobile Research Leave You Behind!

Posted by Leonard MurphyThursday, June 9, 2011, 17:00 pm No Comments
Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on Market Research in the Mobile World (July 19-20 in Atlanta), Qualvu has created an exclusive online community for everyone registered or interested in participating in the conference. It’s a way for you to join the conversation on the future of mobile research so you can hit the ground running.
This was posted under category: Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , ,