Posts Tagged ‘Completion and Experience’

Does (Panel) Size Matter?

Posted by Leonard MurphyTuesday, December 6, 2011, 15:24 pm 4 Comments
Most sample companies market themselves according to panel size, quality of respondent data, variety of the traffic sources and customer service excellence. We announce the size of our panels to show scale, and to impress clients. It’s how the industry has defined success over the past decade; however I want to offer up another metric for your consideration: traffic.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,