Posts Tagged ‘complex methodologies’

Designing Research in an Insta-Everything World

Posted by Caleb CostaThursday, July 24, 2014, 12:38 pm 4 Comments
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes. A “micro experience” offers respondents the convenience of participating in between other important daily activities without having to set aside a large block of time for market research.
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