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Posts Tagged ‘computational linguistics’

What Does Marketing Science Bring to the Table?

Posted by Kevin GrayThursday, July 14, 2016, 5:44 am 6 Comments
In some ways, marketing science has long been a kind of secret weapon for savvy marketers; it is a vital tool for marketing research now and will be even more so in the years ahead.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Social Media Analytics: Promises, Challenges and the Future

Posted by Kevin GrayFriday, August 28, 2015, 7:02 am 4 Comments
Is social media an asteroid streaking towards traditional marketing research or is it a valuable complement rather than a complete substitute?
This was posted under category: Analytics, Best Practices, Business Leadership, Consumer Behavior, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Science of Sentiment: An Interview with Seth Grimes

Posted by Leonard MurphySunday, October 23, 2011, 11:49 am 7 Comments
Seth is an analytics strategist with Washington DC based Alta Plana Corporation . He is contributing editor at TechWeb's InformationWeek, founding chair of the Sentiment Analysis Symposium, and Text Analytics Summit, and text analytics channel expert for TechTarget's BeyeNETWORK.com. He is the leading industry analyst covering text analytics. Seth consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics.
This was posted under category: Best Practices, Brands, Business Leadership, Business Practices, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry Trends, Market Research, Online Research, Social Media, Strategy, Technology, Text Analytics, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,