Posts Tagged ‘concept test’

Seeing is not Believing

Posted by Gera NevolovichFriday, April 7, 2017, 6:00 am 1 Comment
In a study, Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
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Rating Scales: A Lack of Drama in 1 Act

Posted by Jeffrey HenningThursday, August 7, 2014, 7:17 am No Comments
It's easy to ignore research on research in favor of past practices. That's why I teamed up with QuestionPro to create this video walking people through best practices for interval rating scales.
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