GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Periscope By McKinsey and their new Insights Solutions practice area are moving firmly into the research industry with a next gen offering that merges the best of high-end strategic consulting and comprehensive data-driven solutions.
In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and proposed solutions. This inspiration, dare we say foresight, becomes the spark to drive innovation.
In preparation for the Insight Innovation Exchange European event we launched the second phase of The Insight Innovation Challenge. Here are the top 15 Unmet Needs for this round of the Challenge and the 17 companies we've selected to meet them.