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Posts Tagged ‘concepts’

Next Evolution Of Open Innovation

Posted by Tamara BarberWednesday, July 20, 2011, 6:18 am No Comments
The Groundswell, as Forrester calls it, is in full swing. Social technologies continue to change the fabric of our interactions, both personally and professionally. Three to five years ago, consumers’ use of social media was laying the groundwork for companies’ broader adoption of tools and technologies to not only interact with consumers but among internal teams and business units.
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The 21st-Century Innovation Rocket

Posted by Tamara BarberWednesday, June 22, 2011, 7:00 am 1 Comment
The innovation funnel is a visual representation that people are familiar with when discussing how companies move from ideas to products. And it accurately reflects the narrowing of possibilities that occurs over time: Every crazy idea you can imagine makes it into the top of the funnel; as the ideas are analyzed, fewer and fewer move down the funnel. And only a select few exit the funnel and become products. But is the funnel the right shape for 21st-century innovation?
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The Innovation Funnel: Bringing Ideas To Life

Posted by Tamara BarberSaturday, June 4, 2011, 9:30 am 4 Comments
In order to manage the new product development (NPD) process, many companies today employ the model of an innovation funnel. In a time when we are awash in ideas and information – from internal resources to traditional market research, to social media data – marketers and product strategists are challenged to effectively and efficiently hone in on the best ideas.
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