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Posts Tagged ‘conjoint studies’

The Top 12 Most Important Considerations When Choosing a Tablet CAPI Vendor

Posted by Chen SassonMonday, April 25, 2016, 7:00 am 3 Comments
As more and more market research firms are transitioning from PAPI paper-based surveys to using tablets for offline CAPI, multiple vendors have started offering solutions to provide this capability. Here are 12 important things to consider when choosing a tablet CAPI vendor.
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Why Survey?

Posted by Kevin GrayFriday, June 28, 2013, 9:23 am 18 Comments
Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research?
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Consumer Experience, Contributors, Effective Marketing, General Information, Industry Trends, Market Research Techniques, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,